{"id":2,"date":"2026-02-24T15:47:33","date_gmt":"2026-02-24T15:47:33","guid":{"rendered":"https:\/\/justinmoodley2.wpenginepowered.com\/?page_id=2"},"modified":"2026-09-29T16:09:14","modified_gmt":"2026-09-29T16:09:14","slug":"homepage","status":"publish","type":"page","link":"https:\/\/justinmoodley.com\/","title":{"rendered":"Homepage"},"content":{"rendered":"\n<div class=\"jm-hub-root\">\n<style>\n.jm-hub-root{\n  --bg:        #0B0B0C;\n  --bg-2:      #101012;\n  --panel:     #131315;\n  --panel-2:   #17171A;\n  --ink:       #F4F3EF;\n  --ink-soft:  #C9C7C1;\n  --muted:     #86837C;\n  --faint:     #4E4C48;\n  --line:      #232326;\n  --line-strong: #2F2F33;\n  --copper:    #C8793E;\n  --copper-glow: #E29A5C;\n  --ember:     #8C4A2A;\n\n  --font-display: \"Clash Display\", \"Arial Black\", sans-serif;\n  --font-body: \"Satoshi\", \"Inter\", sans-serif;\n\n  --text-xs: clamp(0.75rem, 0.7rem + 0.18vw, 0.9375rem);\n  --text-sm: clamp(0.875rem, 0.82rem + 0.22vw, 1.0625rem);\n  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.foot-inner{flex-direction:row;justify-content:space-between;align-items:center}\n}\n.jm-hub-root .foot-brand{display:flex;align-items:center;gap:10px}\n.jm-hub-root .foot-brand img{height:20px}\n.jm-hub-root .foot-brand span{font-size:var(--text-sm);color:var(--muted)}\n.jm-hub-root .foot-meta{font-size:var(--text-xs);color:var(--faint)}\n<\/style>\n\n<header id=\"site-header\">\n  <div class=\"wrap header-inner\">\n    <a href=\"#top\" class=\"brand\">\n      <img decoding=\"async\" src=\"https:\/\/justinmoodley.com\/wp-content\/uploads\/2026\/09\/logo-m.png\" alt=\"Moodley M mark\" \/>\n      <span>Justin Moodley<\/span>\n    <\/a>\n    <nav>\n      <a href=\"#about\">About<\/a>\n      <a href=\"#ventures\">Ventures<\/a>\n      <a href=\"#connect\">Connect<\/a>\n    <\/nav>\n    <div style=\"display:flex;align-items:center;gap:16px\">\n      <a href=\"mailto:contact@justinmoodley.com\" class=\"nav-cta\">Get in Touch<\/a>\n      <button class=\"menu-toggle\" id=\"menu-toggle\" aria-label=\"Open menu\" aria-expanded=\"false\">\n        <span><\/span><span><\/span><span><\/span>\n      <\/button>\n    <\/div>\n  <\/div>\n<\/header>\n\n<nav id=\"mobile-nav\">\n  <a href=\"#about\">About<\/a>\n  <a href=\"#ventures\">Ventures<\/a>\n  <a href=\"#connect\">Connect<\/a>\n  <a href=\"mailto:contact@justinmoodley.com\">Get in Touch<\/a>\n<\/nav>\n\n<main id=\"top\">\n\n  <section class=\"hero\">\n    <div class=\"wrap\">\n      <img decoding=\"async\" src=\"https:\/\/justinmoodley.com\/wp-content\/uploads\/2026\/09\/logo-m.png\" alt=\"\" class=\"hero-logo\" aria-hidden=\"true\" \/>\n      <div class=\"eyebrow\">Founder &amp; Strategic Advisor<\/div>\n      <h1>Business strategy, <span class=\"accent\">built and operated<\/span> &mdash; not just advised.<\/h1>\n      <p class=\"hero-sub\">I found and lead ventures at the intersection of growth strategy and performance marketing &mdash; then transition into appropriate ongoing programming once the model is proven.<\/p>\n      <div class=\"hero-actions\">\n        <a href=\"#ventures\" class=\"btn btn-primary\">My Current Ventures<\/a>\n        <a href=\"https:\/\/linkedin.com\/in\/moodley\" class=\"btn btn-ghost\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"facts\">\n    <div class=\"wrap\">\n      <dl class=\"row\">\n        <div class=\"fact\"><dt>Base<\/dt><dd>Columbus, Ohio &mdash; serving English-speaking clients nationally<\/dd><\/div>\n        <div class=\"fact\"><dt>Discipline<\/dt><dd>Strategic planning, customer acquisition, campaign development, marketing operations<\/dd><\/div>\n        <div class=\"fact\"><dt>Current Ventures<\/dt><dd>Arber Strategy &middot; ShareInGrowth &middot; Mister Fancy<\/dd><\/div>\n        <div class=\"fact\"><dt>Current Affiliations<\/dt><dd>American Mensa, Hilliard Chamber of Commerce<\/dd><\/div>\n      <\/dl>\n    <\/div>\n  <\/section>\n\n  <section class=\"about\" id=\"about\">\n    <div class=\"wrap\">\n      <div class=\"section-head\" style=\"max-width:800px\">\n        <div class=\"section-label\">About<\/div>\n        <h2 class=\"h2-tight\">Two decades of successfully implementing growth strategy, with expertise distilled into emerging ventures.<\/h2>\n      <\/div>\n      <div class=\"about-grid\">\n        <div class=\"about-copy\">\n          <p>Justin Moodley is a business strategist, performance marketing leader, and entrepreneur. His work runs across strategic planning, customer acquisition, paid media and campaign planning, and marketing operations &mdash; well beyond any single practice &mdash; working with leadership teams to streamline operations, optimize ad spend, and build revenue engines that scale.<\/p>\n          <p>He founded <strong>Arber Strategy<\/strong> (executive advisory), drives growth at <strong>ShareInGrowth<\/strong> (performance marketing), and built <strong>Mister Fancy<\/strong> from the ground up as its own brand (novelty apparel). Different disciplines, connected where it counts &mdash; each one run on the same instinct: diagnose the system, do the work, and stay accountable for the result instead of handing off a deck and walking away.<\/p>\n          <p>He founded and exited <strong>LASANAN<\/strong>, his original strategic consultancy, whose approach to diagnosis and execution now runs through both Arber Strategy and ShareInGrowth. He&#8217;s served English-speaking clients across North America, Europe, Asia, and Africa, and his perspective on hiring, pricing strategy, and business leadership has been featured in <strong>Forbes<\/strong>, <strong>ADP<\/strong>, <strong>HuffPost<\/strong>, and <strong>Tech.co<\/strong>.<\/p>\n        <\/div>\n        <div class=\"credentials\">\n          <h3>Background<\/h3>\n          <ul>\n            <li><span class=\"dot\"><\/span><span><b>Published<\/b><span class=\"pub-list pub-list-stacked\"><a href=\"https:\/\/www.forbes.com\/councils\/theyec\/2019\/09\/17\/five-approaches-for-making-open-door-policies-more-efficient-2\/\" target=\"_blank\" rel=\"noopener\">Forbes &mdash; Five Approaches For Making Open-Door Policies More Efficient<\/a><a href=\"https:\/\/tech.co\/news\/best-reexamine-pricing-structure-2017-05\" target=\"_blank\" rel=\"noopener\">Tech.co &mdash; 5 Entrepreneurs on the Best Time to Reexamine Your Pricing<\/a><a href=\"https:\/\/www.adp.com\/-\/media\/adp\/resourcehub\/pdf\/questions-to-ask-contingent-workers.pdf?rev=511ef692558d42fcad8f75d1e6e7e76f\" target=\"_blank\" rel=\"noopener\">ADP &mdash; 6 Questions to Ask a Prospective Contingent Worker<\/a><a href=\"https:\/\/www.huffpost.com\/entry\/8-questions-you-should-as_b_11225926\" target=\"_blank\" rel=\"noopener\">HuffPost &mdash; 8 Questions You Should Ask<\/a><\/span><\/span><\/li>\n            <li><span class=\"dot\"><\/span><span><b>Affiliations<\/b>Member, American Mensa. Member, Hilliard Chamber of Commerce. Former Board Member, Tri-Village Chamber. Former Member, Young Entrepreneur Council (YEC). Former Regional Chair, Best Buddies International.<\/span><\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ventures\" id=\"ventures\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-label\">Ventures<\/div>\n        <h2>Eclectic ventures. Shared growth doctrine and values.<\/h2>\n        <p>Advisory, performance marketing, apparel, and whatever comes next &mdash; connected where the connective tissue is real, run on the same instinct: diagnose the system, do the work, keep a named human accountable for the result.<\/p>\n      <\/div>\n\n      <div class=\"tile-grid\">\n\n        <a href=\"https:\/\/arberstrategy.com\" target=\"_blank\" rel=\"noopener\" class=\"tile\" style=\"--tile-glow: rgba(200,121,62,.14)\">\n          <div class=\"tile-index\">01 &middot; Executive Advisory<\/div>\n          <div class=\"tile-mark\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 20L10 6l4 9 3-6 3 5\"\/><\/svg>\n          <\/div>\n          <div class=\"tile-tag\">Arber Strategy<\/div>\n          <h3>Diagnosis before prescription.<\/h3>\n          <p>A strategic consulting practice built for a new operating model. Specialized AI compresses the diagnostic work that once defined six-figure engagements &mdash; but strategy, decisions, and the willingness to be wrong on the record stay with a named strategist. Four modes: Diagnose, Architect, Oversee, Pilot.<\/p>\n          <div class=\"tile-stats\">\n            <div>Base<b>Columbus, OH<\/b><\/div>\n            <div>First Call<b>Diagnostic, not a pitch<\/b><\/div>\n          <\/div>\n          <div class=\"tile-link\">Visit arberstrategy.com\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M7 17L17 7M8 7h9v9\"\/><\/svg>\n          <\/div>\n        <\/a>\n\n        <a href=\"https:\/\/shareingrowth.com\" target=\"_blank\" rel=\"noopener\" class=\"tile\" style=\"--tile-glow: rgba(226,154,92,.14)\">\n          <div class=\"tile-index\">02 &middot; Performance Marketing<\/div>\n          <div class=\"tile-mark\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 4v16h16M8 15l3-4 3 3 4-6\"\/><\/svg>\n          <\/div>\n          <div class=\"tile-tag\">ShareInGrowth<\/div>\n          <h3>Human innovation, accelerated by AI.<\/h3>\n          <p>Builds, runs, and optimizes performance marketing programs for lead-generation and e-commerce businesses &mdash; campaigns, budgets, and conversion work, pointed at the number that matters. AI runs the execution layer at the speed the auction moves; a senior human with skin in the game decides what actually goes live.<\/p>\n          <div class=\"tile-stats\">\n            <div>Model<b>Shared upside<\/b><\/div>\n            <div>Fit<b>Working sales motion or storefront<\/b><\/div>\n          <\/div>\n          <div class=\"tile-link\">Visit shareingrowth.com\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M7 17L17 7M8 7h9v9\"\/><\/svg>\n          <\/div>\n        <\/a>\n\n        <a href=\"https:\/\/mister-fancy.com\" target=\"_blank\" rel=\"noopener\" class=\"tile\" style=\"--tile-glow: rgba(140,74,42,.16)\">\n          <div class=\"tile-index\">03 &middot; Apparel<\/div>\n          <div class=\"tile-mark\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M8 4l4 3 4-3 4 4-3 3v10H7V11L4 8z\"\/><\/svg>\n          <\/div>\n          <div class=\"tile-tag\">Mister Fancy<\/div>\n          <h3>Dare to Impress.<\/h3>\n          <p>A tuxedo-themed novelty apparel brand &mdash; built on the same instinct that runs the other two ventures: take something ordinary and give it a sharper point of view. Founded and run independently of the advisory and marketing practices.<\/p>\n          <div class=\"tile-stats\">\n            <div>Category<b>Novelty Apparel<\/b><\/div>\n            <div>Role<b>Founder<\/b><\/div>\n          <\/div>\n          <div class=\"tile-link\">Visit mister-fancy.com\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M7 17L17 7M8 7h9v9\"\/><\/svg>\n          <\/div>\n        <\/a>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"connect\" id=\"connect\">\n    <div class=\"wrap connect-inner\">\n      <h2>Let&#8217;s talk shop.<\/h2>\n      <div class=\"connect-links\">\n        <a href=\"mailto:contact@justinmoodley.com\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M4 6h16v12H4z\"\/><path d=\"M4 7l8 6 8-6\"\/><\/svg>\n          contact@justinmoodley.com\n        <\/a>\n        <a href=\"https:\/\/linkedin.com\/in\/moodley\" target=\"_blank\" rel=\"noopener\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M8 11v5M8 8v.01M12 16v-3.2c0-1.1.9-1.8 2-1.8s2 .7 2 1.8V16\"\/><\/svg>\n          linkedin.com\/in\/moodley\n        <\/a>\n        <a href=\"https:\/\/arberstrategy.com\" target=\"_blank\" rel=\"noopener\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M7 17L17 7M8 7h9v9\"\/><\/svg>\n          Arber Strategy &mdash; Executive Advisory\n        <\/a>\n        <a href=\"https:\/\/mister-fancy.com\" target=\"_blank\" rel=\"noopener\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M7 17L17 7M8 7h9v9\"\/><\/svg>\n          Mister Fancy &mdash; Novelty Apparel\n        <\/a>\n        <a href=\"https:\/\/shareingrowth.com\" target=\"_blank\" rel=\"noopener\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M7 17L17 7M8 7h9v9\"\/><\/svg>\n          ShareInGrowth &mdash; Performance Marketing\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/main>\n\n<footer>\n  <div class=\"wrap foot-inner\">\n    <div class=\"foot-brand\">\n      <img decoding=\"async\" src=\"https:\/\/justinmoodley.com\/wp-content\/uploads\/2026\/09\/logo-m.png\" alt=\"\" \/>\n      <span>Justin Moodley<\/span>\n    <\/div>\n    <div class=\"foot-meta\">&copy; 2026 Justin Moodley. All rights reserved.<\/div>\n  <\/div>\n<\/footer>\n\n<script>\n\/\/ Justin Moodley hub \u2014 header hide-on-scroll, mobile nav toggle\n(function(){\n  var header = document.getElementById('site-header');\n  var lastY = window.scrollY;\n  window.addEventListener('scroll', function(){\n    var y = window.scrollY;\n    if (y > lastY && y > 120) header.classList.add('hide');\n    else header.classList.remove('hide');\n    lastY = y;\n  }, { passive: true });\n})();\n\n(function(){\n  var toggle = document.getElementById('menu-toggle');\n  var nav = document.getElementById('mobile-nav');\n  toggle.addEventListener('click', function(){\n    var isOpen = nav.classList.toggle('open');\n    toggle.classList.toggle('open', isOpen);\n    toggle.setAttribute('aria-expanded', isOpen);\n  });\n  nav.querySelectorAll('a').forEach(function(a){\n    a.addEventListener('click', function(){\n      nav.classList.remove('open');\n      toggle.classList.remove('open');\n      toggle.setAttribute('aria-expanded', 'false');\n    });\n  });\n})();\n<\/script>\n\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Justin Moodley About Ventures Connect Get in Touch About Ventures Connect Get in Touch Founder &amp; Strategic Advisor Business strategy, built and operated &mdash; not just advised. I found and lead ventures at the intersection of growth strategy and performance marketing &mdash; then transition into appropriate ongoing programming once the model is proven. My Current &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/full-width.php","meta":{"_genesis_block_theme_hide_title":true,"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry","post","without-featured-image"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/justinmoodley.com\/index.php?rest_route=\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justinmoodley.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/justinmoodley.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/justinmoodley.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justinmoodley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":7,"href":"https:\/\/justinmoodley.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":24,"href":"https:\/\/justinmoodley.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions\/24"}],"wp:attachment":[{"href":"https:\/\/justinmoodley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}